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Mobile and the rise of the smart buyer

1 Nov

A report from Deloitte says that mobile will make a intense influence on upcoming holiday shopping season. Below comes the extract form the report :

27% of US smartphone users will use the device during in-store holiday shopping: A new Deloitte survey (Oct 26) of 5,000 U.S. consumers says of the 42% of consumers who own a smartphone, 27% will use the device while shopping for the holidays. 67% of these shoppers will use the devices to find store locations, 59% to compare prices, 46% to check product availability, 45% to shop at online stores, and 40% will scan bar codes.

This data talks about the findings of previous surveys, such as the one conducted by Google earlier this year.

Smart Buyer Arrives

Looking at these stats, do not think of bargain hunter, instead consider the growth called “smart buyer” who uses their smartphone to make smart decisions – whether it is for price, location or the brand to spend money with. Large number of great apps for different mobile platforms that lets us to do anything and everything from price match to get more information about a product one wish to buy, for instance, a television.

Customers really get annoyed in stores when they realize that if they have ordered the same thing online, they much have saved little amount of money. Of course, it is often too late for accusations. A result of this mobile-inspired behavior is that the most of the customers’ shopping end up with Amazon and a handful of other online destinations. Amazon is seeing a lot of people send more of their dollars to the Seattle-based online giant.

The great thing about these smart buyers is that there is a purpose to buy and that is one of the significant reasons ever major brand should concentrate on this behavior shift. At present, this shift in behavior is very elusive and would take few more years to become a major trend.

Source: gigaom

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Android leads iOS in mobile app downloads

25 Oct


Taken all mobile application downloads into consideration(in the third quarter of 2011), 44 percent were Android apps. So, the market share of Android leads over iOS which was 31 percent, according to the report form ABI Research.

The research firm ascribed the large shipment of phones running Google’s Android operating system as the factor for the high market share. According to Google, the total number of Android devices activated globally has now attained 190 million which is an estimated 600,000 per day.

The development in iPhone shipments dropped down for the second straight quarter, from 15 percent in the first quarter of 2011 to 9 percent in the second. At the same time Android’s shipment growth increased from 20 percent in the first quarter to 36 percent in the second quarter. It is also most significantly noticeable that the research firm’s data is that Android’s installed base i.e the number of phones implementing Android, is 2.4 to 1 over devices running iOS. The firm also said that the ratio will reach a stunning 3:1 by 2016.

Number of downloads does not mean that Android is beating Apple. According to ABI, Apple is leading in the number of downloads per person. People download two iOS apps for every one Android app. Apple’s strategy toward monetizing applications is more appealing to innovative developers, as more users on iOS are willing to pay for applications.

Finally, ABI reports that the total number of mobile app downloads ever will touch 29 billion by the end of 2011. Comparatively, people have downloaded nine billion apps worldwide in 2010.

Source: venturebeat

Quick tip: Siri can search with Google, Yahoo or Bing

21 Oct

Users of iPhone 4S probably know that Siri can search the web for keywords of their choice. Most of the users do not know that they can tell it on the  fly which specific search engine to use to find their results. This option can be used, as the user utilize one of three option available default on iOS.

Default search engine can be chosen in Setting > Safari under “General”, in Google (the one automatically chosen if you haven’t changed it), Yahoo or Bing. When “Search for” option is used in Siri, it will use the chosen search engine.

But if you wish to switch engines temporarily for just one search, simply ask Siri to check with a specific search service. For instance, “Search Bing for Windows Phone 7.5″ will use Microsoft’s search portal to show results, even if the user has seleced Google as his default engine. At the same time, the choice of default engine remains same.

While you may not often have cause to take a brief vacation from your search engine of choice, this can come in handy if you’re comparing the order of results for a search term across services, or if you find one service better than another for particular types of searches, such as images, places or directions.

Source: gigaom

Android Phone + Lumix Camera = Panasonic’s LUMIX Phone 101P For Japan

21 Oct

Following Sharp’s AQUOS PHONE 102SH, Local carrier SoftBank is also distributing the so called LUMIX Phone 101P in November. This Coolest stuff looks like a collaboration of Panasonic camera and Android phone.This thing is going to possess a 13.2MP CMOS Lumix sensor. It’s also going to have a 4- inch QHD LCD screen with 960*540 resolution and a 1 GHz TI OMAP 4430 dual core processor. It’s waterproof. It runs Android 2.3 (Gingerbread). This phone is so slim, just 9.8mm with 128g.

Usually the cameras surpass cameras on phones. But if Panasonic gets this right, with its great image sensor and lens, they might just be able to replace your point-and-shoot. This is one more benefit from smart mobile phones, who hate large items in their pockets. And for women, this smart mobile is to be released also in attractive soft pink color.

Source: gizmodo