Dell fails to remove misleading ad images

28 Nov

Dell has reacted to its own misleading advertisement. The inquirer brought the advertisement to its notice, the firm thanked and removed it. It was a image that tries to expose how using a different kind of unspecified hardware would turn a display from a bleary appearance to a clear vision.

The images were running under a “Help me choose” banner on the Dell web site, but really were not helping much at all. Although reading the accompanying text would have helped users actually make an informed decision, a glance at the images, which claimed to show how different displays could perform, definitely did not.

After The inquirer made it a note that the image quality was very different between the two displays, Dell responded, “Thank you for bringing this to our attention. Dell endeavours to help customers make the best decisions regarding their purchases.” Further, “It was never our intention to mislead customers, and we apologise for any confusion caused. We have now removed the image from our Global sites. Dell remains committed to delivering the best possible experience to all our customers.” This created a scene that Dell has understood the problem. But not really. While again visiting the main “Help me choose” page and surveyed the video card options on a range of hardware displays, there they found the same image of our two less than similar twins.

As of 12.30pm on Friday November 25, the image could be found here, when comparing Vostro laptops, here, for Vostro desktops, and here, for Optiplex desktops.

The inquirer told Dell about these mistakenly persistent images and it promised us that it would fix them.

Dell contacted inquirer again yesterday morning to ask them to publish its apology about the error and report that it had removed the image, so they checked to see if they could the image.It was not there. The above links were checked again and found that the images that they told Dell about were still there.

They informed Dell about the fact that despite The INQUIRER telling it where the images were, and despite it asking us to tell our readers that it has removed them, it has not. So far the inquirer did not had any further response.

Source: theinquirer


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