Mobile and the rise of the smart buyer

1 Nov

A report from Deloitte says that mobile will make a intense influence on upcoming holiday shopping season. Below comes the extract form the report :

27% of US smartphone users will use the device during in-store holiday shopping: A new Deloitte survey (Oct 26) of 5,000 U.S. consumers says of the 42% of consumers who own a smartphone, 27% will use the device while shopping for the holidays. 67% of these shoppers will use the devices to find store locations, 59% to compare prices, 46% to check product availability, 45% to shop at online stores, and 40% will scan bar codes.

This data talks about the findings of previous surveys, such as the one conducted by Google earlier this year.

Smart Buyer Arrives

Looking at these stats, do not think of bargain hunter, instead consider the growth called “smart buyer” who uses their smartphone to make smart decisions – whether it is for price, location or the brand to spend money with. Large number of great apps for different mobile platforms that lets us to do anything and everything from price match to get more information about a product one wish to buy, for instance, a television.

Customers really get annoyed in stores when they realize that if they have ordered the same thing online, they much have saved little amount of money. Of course, it is often too late for accusations. A result of this mobile-inspired behavior is that the most of the customers’ shopping end up with Amazon and a handful of other online destinations. Amazon is seeing a lot of people send more of their dollars to the Seattle-based online giant.

The great thing about these smart buyers is that there is a purpose to buy and that is one of the significant reasons ever major brand should concentrate on this behavior shift. At present, this shift in behavior is very elusive and would take few more years to become a major trend.

Source: gigaom

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