HP not dead as global PC sales grow by 3+ percent

20 Oct

The recent quarterly shipment figures from the leading PC industry research companies show that the “obvious” did not happen. It seemed likely that corporate buyers who have strong disinclination towards risk, would respond to HP’s announcement that it might sell or derive its  PC business by switching to its main rival, Dell. If it takes place, it is not yet readily apparent, because both Gartner and IDC reckon HP’s shipments raised in the July-September quarter, while Dell’s declined slightly.

The growth in shipments of Lenovo PCs is the most significant change in the quarter. The Chinese company that took over IBM’s PC business, acquired Medion and partnered iwth NEC too. This resulted int he growth of its shipments by 25% (Gartner) or 36.1% (IDC) to take second place in the PC market, over-throwing Dell. Strong sales in Asia meant global shipments grew by 18.5 percent to 5.7 million units.

The global Top 5 now comprises HP, Lenovo, Dell, Acer, and Asus, with the two last-named companies being based in Taiwan. For decades IBM and Apple dominate PC sales. Once-powerful American companies like Compaq, Gateway, Packard-Bell, eMachines and Texas Instruments now exist only as brand names. Among the top 5 PC companies, three of them are Asian and Taiwanese contractors make all the laptops sold by HP, Dell, and Apple as well.

According to Gartner, globally, PC shipments increased by 3.2 percent to 91.8 million units in the third quarter — roughly a million units per day. HP, the market leader, shipped 16.2 million PCs for a market share of 17.7 percent. In the US, HP’s shipments climbed by 15.1 percent to 5.1 million units, giving it a US market share of 28.9 percent.

Apple also grew strongly in the US, and picked up another couple of points of market share. Apple is now firmly established in third place behind HP and Dell (21.9 percent) with 12.9% percent of the US Market, Toshiba with 8.4 percent and Acer with 7.8 percent.

Western European Countries dominate the EMEA market. Gartner figures out that HP has raised its shipments by 2.0 percent to 5.4 million units, giving it a market share of 20.1 percent. Asus (shipments up 13.3 percent) overtook Dell (shipments down 2.4 percent). As a result the EMEA top 5 are HP, Acer, Asus, Dell and Lenovo.

Mikako Kitagawa, Gartner principal analyst says that PC sales were disappointing in mature markets which confirms that the ocnsumer PC market is still weak. Non-PC devices like media tablets, such as the iPad and smartphones, divert consumers from spending for PCs.

Loren Loverde, IDC vice president of Worldwide Consumer Device Trackers says that they concentrate on how products will evolve and consumer interest in these and other cateagories are providing a distraction.

Though the price remains ciritical, still there are opportunities for PCs to find stronger demand in the upcoming years.

Source: zdnet

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