Archive | October, 2011

HP Building Servers Using ARM-based SoCs

31 Oct

HP and Calxeda have teamed up to build servers based on ARM’s low-power design.

Dow Jones Newswires reports that HP has got into a team with semiconductor start-up Calxeda to develop servers based on ultra low-power ARM chips. These servers will be concentrated on companies who construct big data centers and need to lower both their physical footprint and overall energy consumption. These companies incorporate all those who deal with cloud computing, the Internet, and those looking to analyze on their data.

According to derivations close to the project, HP and Calxeda will soon release a prototype server and plans for a proof-of-concept program as well as more information about partnership. Sample chips produced by the partnership will be completed and appear by the end of the year. Then it will ramp up to a wholesome volume production by the second half of 2012. These chips will engross about 90-percent less energy, take up around 90 percent less space and have a lower overall cost of ownership compared to Intel’s mid-range server processors.

ARM is an investor in the Austin, Texas-based Calxeda. The reports says that the first reference structure will be based on an ARM Cortex-A9 quad-core SoC. Server builders will be capable of designing systems as dense as 120 ARM quad-core nodes (480 cores) in a 2U enclosure, with moderate consumption of around 5W per node (1.25W per core). The chip might be produced at Globalfoundaries using 45-nm or 28-nm process technology.

Naturally HP, ARM and Calxeda turned down to comment on partnerships that have been unpublicized. Michael Inglis , Vice President of ARM said that ARM-based chips will first present its appearance in server machines utilized to support fundamental access to websites, and then ascended to more powerful systems. He also added that in 2014, the system will be emerging.

At the same time, Intel apparently does not take ARM’s entry into server market as a menace. “We don’t take any threats to our server business lightly, but there are a number of challenges for the ARM architecture to be successful in the server market,” Intel spokesman Bill Calder said. “We believe the best-performing platform will win.”

Anonymous sources says, including the working with HP, Calxeda is also discussing with other main server makers, storage vendors and other companies regarding the usage of its processors in their products. Within few months, Partnerships are expected to formally announced. Karl Freund, Calxeda vice president of marketing, said that the firm is in various steps of discussions with many other partners about bringing products to market.
Source: tomshardware

How Klout Got

31 Oct

While everyone is making up their minds about whether Klout is an utterly meaningless service or the divine “standard for influence”  the earth is outcrying for, here comes an the details of an interesting conversation with  Joe Fernandez, co-founder and CEO of Klout on the day of Founders conference in Dublin, Ireland.

Joe Fernandez storied how he got the domain name, small behind-the-scenes story in a interesting manner. Klout was started in New York City a few years ago. Then Fernandez had first and top choice for a name of Klout. So he enrolled and tried to catch up the owner of, who was in San Francisco.

Klout was in a situation of still trying to get fund and in making money. Fernandez utilized the circumstances and offered Klout $1,000 of his own money for the domain name. But it was in vain that the owner retorted laughing at him, saying that it was worth ‘high five figures’ and he had plans to build something for it.  For the next 18 months, Fernandez troubled the owner incessantly every week trying to convince Klout to sell the domain name. In August 2009, Fernandez decided to shift the company from New York City to San Francisco. Whereas, Klout was able to raise its first round of seed funding: a check from angel investor Nova Spivack, which Fernandez cashed, keeping the cash in his apartment. Much to the dismay of his team and hosting company, he says.

After this, Fernandez followed the owner of on Twitter, waiting for him to reveal his location. At a point, when the owner tweeted that he was at a restaurant in San Francisco, Fernandez went there. He offered an envelope with $5000 in cash and told the owner that he would stop troubling him in case if he finally agrees to sell he domain name in exchange for the money. The owner agreed. Immediately, at the same place Fernandez opened up his laptop and transferred the domain right then and there. Fernandez then tweeted this:

Apart from being creepy in behavior, real entrepreneurs like Fernandez know how to tackle the situations.

Source: techcrunch

MoPub Launches New Marketplace For Real-Time Mobile Ad Bidding

31 Oct

MoPub is the mobile advertising start-up established by former Admob and Google employees.  MoPub has been known as a kind of a “Doubleclick for mobile” till now. The company has spread out its offerings, last week, with the foundation of the MoPub Marketplace. This Marketplace will serve as fundamental trading floor for mobile ads,  that allows app publishers to join with ad buyers in real-time.

The Marketplace will function as a self-serve platform. This lets publishers to access for new sources of revenue, at the same time still remaining in control of their mobile ad inventory. Jim Payne, Co-founder and CEO of MoPub Marketplace emphasizes that the new real-time Market place can perform more than what ad networks do.

iOs and Android developers who wish to employ the new service of MoPub, can download the updated SDK. The updated SDK is already in use by above 650 publishers on the MoPub platform. As it is installed, the publishers will get detailed knowledge right down to which individual ad creatives are working and the quality of their work, for instance, henceforth, MoPub will begin offering even more fine-grained information, that covers hourly analysis of ad inventory.

In the Marketplace it is publishers’ choice to choose whether the app’s name  is to be closed or exposed to bidders. The publishers can block ads from a particular advertiser or brand, like ads by a rival. They can also block a particular ad itself.

Payne also says that though there are other real-time marketplaces like  Nexage’s  solution, which is fairly complete, MoPub look forward with confidence to differentiate itself by becoming the one-stop for publishers. Marketplace’s full lineup now covers direct-sold ads, cross-promotional campaigns, ad networks, and, thanks to the Marketplace launch, real-time bidding, all in one place.

The pilot program for the Marketplace was previously in testing with around 10% of its user base (65 publishers) on an invite-only basis. Now, any interested publisher can sign up here for free.

MoPub has raised over $6.5 million in venture capital from Accel Partners and Harrison Metal Capital. The funding was used towards the Marketplace enhancement and to raise its staff, which is now 30 people, mostly engineers, in San Francisco and New York (and still growing).

Source: techcrunch

HP Reconsiders Spinning-Off PC Division, Personal Systems Group Will Remain Part Of The Company

29 Oct

HP created a small tumult when the company announced just prior to Leo Apotheker’s departure that it was considering splitting off its PC division. After two months of internal debating, the Personal Systems Group will stay part of the company and Bill Hewlett and Dave packard can rest in peace.

The information comes from a  just-issued press release where HP’s new chief MG Whitman pointed out that it’s best for customers, partners, shareholders and employees and so everyone to keep the PSG within HP.  She also added that HP is committed to PSG and together they are stronger.

The declaration came in August as a heavy blow. As said in press, HP is the number one manufacturer of personal computers in the world at present and gained $40.7 billion in revenues last year. HP has always been a hardware company first and the idea upon review of then- CEO Leo Apotheker was that HP was headed down a route to services and enterprise. Few short weeks after the announcement, which also killed off web OS hardware development, HP’s board supplanted Apotheker who was replaced by Meg Whitman.

At present, the Personal Systems Group remains a part of HP, the board of directors feels that it can “drive profitable growth” and suppport other parts of HP’s business. Personal Systems Group’s should start feeling the same emotional intact as before as HP has said that PSG is part of HP’s strategy to consumers and enterprise customers alike.

Source: techcrunch

Google Maybe-Possibly Interested in Helping Someone Buy Yahoo

29 Oct

The ever-expanding Google corporation seems to be very much careless  in people evaluating them as creepy, evil monopolizer. The Wall Street Journal reports that the company has discussed about helping them buy Yahoo, to at least two private equity firms. It is taken into consideration that Yahoo is one of the major competitors of Google Corporation.

But serious offers have been provided. Google might decide that joining in deals like this unnecessarily interferes with its other business ventures. Reuters reports that but if this act goes prolong, any potential deal between the two biggest Internet companies would likely arouse antitrust observation.

It is supposed that Google is not eagerly interested in buying and taking over Yahoo outright yet interested in fronting the cash monies so somebody else can. BusinessWeek emphasize the idea of helping to keep one’s competitors keeps competition alive. In that case, why would Google do that, while Yahoo is its competitor? Also regulators might stop Google from continuing such deals, leaving the door wide open to other parties who have expressed their wish to buy Yahoo like the Chinese company Alibaba and Microsoft.

Source: gawker

People analytics: How Google does HR by the numbers

29 Oct

Google has provided some clear perception into its innovative, data-driven HR process. Kathryn Dekas, a manager in Google’s “people analytics” team, speaking at O’ Reilly Strata said that all people at Google decide things based on data and analytics. The decisions include compensation, talent management, hiring and all other HR issues. Google’s data-based HR might become a significant element in the company’s future success.

At Google, with 28,000 employees and a constant stream of new hires, HR is an important topic. Regarding Google’s engineering roots, HR is just another area of the company. They consider the functions of HR to produce data and to justify decisions and policies. This resulted in the initiation of a people-analytics team, hodgepodge of data miners, who extract patterns from data, psychologists and MBAs. Among the team’s endeavors, better known is Project Oxygen, Google’s quest to build a better boss. Earlier, Project Oxygen set out the determination that manager are unnecessary and Google got rid of them. Later they were re-introduced. Still there persist a belief that manager do not make any difference. Hence, the analytics team examined the combination of performance review data and employee surveys, where employees review their bosses to determine whether there were significant differences between the impact of the best and worst bosses. The answer from the data was a resounding “yes”.

People analytics team checked out to determine the common characteristics of the best managers and how to enhance the skills of the worst managers. The result was a list of the 8 skills of a good manager. Boss’s technical expertise was given much less important whereas the ability to take a genuine interest in employee’s lives and careers were taken in consideration.

One of the best practice that Google has ever introduced was to institute one-on-one meetings with all team members, based on the insights form Project Oxygen. The common behavior among the worst managers was that they were not consistent in who they offered one-to-ones. Google re-structured its training for new managers according to the results. One year later, 75% of the struggling managers improved significantly.

Google also undertook a project to forecast the future organizational structure of Google based on present hiring and promotion practices. The conclusion was that if Google prolonged to promote at the current rate, then it would end up “fat in the middle”, with many middle-ranking employees and fewer opportunities for junior hires progress. So Google started a new practice where the company does not deal directly either to replace promoted employees or the employees who leave the company and it hired new lower-level employees. People analytics team predicted that this would promoted career advancement easier for junior employees.

Debunking HR myths also became an important function of the analytics team. Like any other company, Google also had erroneous beliefs on HR issues that employees at Google’ headquarters were promoted quickly than those in other Google offices, which is false idea. The analysis disclosed that getting feedback from senior peers was the important factor if one wants to promote within Google.

Google’s HR process is the peak of data-driven people management, at present.

Source:  venturebeat

Dell Challenges MacBook Pro With UltraThin Laptop

27 Oct

Dell launched its new, chief high-end line of business or consumer hybrid laptop, which is glossy and slippery, sub-one inch thick entry. Dell is giving out this product as a rival to Apple’s sleek MacBook Pro line of portables. It is Dell XPS 14z.

The laptop folds plenty of power in a light, stylish package. It contains a second generation Intel Core i5 processor of optional Core i7 Dual Core. It can manage up to 8 GB of DDR3 memory at 1,333 MHz, and it is compatible with external graphics cards. The default OS is Microsoft Windows 7 Home Premium edition.

Dell hopes that the business users and consumers who go for tech’s leading products will find XPS 14z aesthetically appealing as any MacBook and as powerful as the heavier, shoulder-dislocating systems from Lenovo or HP.

“The XPS 14z delivers what professionals want–raw power paired with a stunning, sophisticated design that signals ‘I’ve arrived,'” said Steve Felice, president of Dell’s Consumer and Small/Medium Business group, in a statement. He also added that this laptop is mainly designed to support our customers do more in their personal and professional lives. He believes that it advances their industry-leading vision for thin-and-powerful solutions that deliver performance without compromise.

The XPS 14z succeeds in the seemingly impomssible feat of presenting a 14-inch screen in a 13-inch frame with the help of convex shape and edge-to-edge, borderless display. The most attracting specs are a maximum storage capacity of 750 GB, a 1.3-MP Webcam, and a backlit, spill-resistant keyboard. Dell rates battery life at up to six hours, 42 minutes.

The price depends upon the choice of processor and other options, begins at $999 and likely ranging up to $1,500. Like MacBook Pro machines, XPS 14z checks in at less than one inch thick. Yet, this does not possess as much horsepower as Apple’s offering–the MacBook Pro line uses Intel’s quad-core line of chips while Dell maxes out with the dual-core version–the XPS 14z’s $999 starter price handily beats the $1,199 sticker on the new 13-inch MacBook Pro and, even more so, the $1,799 tag on the 15-inch version.

Dell lacks Apple authentic features in the high-end of the market. It will be available form Nov. 1.

Source: informationweek